Portfolio Optimizer
Wealth Management for retail investors
Holistic wealth management solution for the needs of Indian retail investors. Enabling portfolio curation according to the user's goals.
FINTECH
WEALTH-MANAGEMENT
Opportunity
In March 2020, the number of DEMAT accounts in India stood at 4.09 crore which reached 10 crore in august 2022. While a substantial number of these accounts were active initially, a considerable portion turned dormant over time as many new investors did not continue trading actively. These dormant users presented themselves as a solid pool for lead generations for re-acquiring existing retail investors into a wealth management ecosystem with the right PMF
Problem statement
Trust factor plays a crucial role in facilitating transactions greater than the foundational experience and contemplation of investment. No matter how seamless the solution would be, people need to trust in it’s wealth management abilities. : Trust factor plays a crucial role in facilitating transactions greater than the foundational experience and contemplation of investment. No matter how seamless the solution would be, people need to trust in it’s wealth management abilities.
The Team
It’s not a typo, I am adequately funny. I try not letting my work become my identity but...
Envisioning
Business Considerations
User Considerations
Technical Considerations
Lead generation funnel
Using predictive algo
Minimum CAC
Quick GTM
Entry point for WealthBasket ecosystem
Comprehensible report
Simplifying journey design
Building trust
Reusing existing tech stack
Scalability
MVP
Roadmap
Phase 1
Growth Campaign
Partnering with Brokers and advisors to send out an email campaign that contains their portfolio analysis and recommendations to improve its health based on the current market status quo
Key Considerations
Scalable design for all partners and advisors with their branding
Simple design that ensures users get a full experience even in low-latency interactions
Clear and comprehensible data visualization
Quick GTM to understand user behavior that can in turn influence MVP structure
What did the numbers say
We ran a bimonthly campaign for 3 months for an estimated user base of 10 mn dormant retail investors of our brokers
32
%
Open rate
27
%
Click through
of all the users that saw the email
31
%
1st Transaction
of all the users that clicked through
23
%
Repeat Transaction
of all the users that clicked through
Insights
There was a gradual growth in numbers after relationship managers followed up with their network and offered additional information about the process and management tech. Users still struggled to fully understand their portfolio analysis. On follow up conversation with Relationship Managers, users believed that the analysis was personally done for their portfolio and were not okay with the lack of privacy.
Learnings
We should have built a campaign page that would act as a landing page for this service where users could get a detailed explanation and process of the analysis
Phase 2
Building the MVP
Using the insights from growth campaign to build a native experience on Wealthdesk.in that allows the traffic funneled from various partner websites for a Portfolio Analysis
Key Considerations
Simple and seamless journey so that any retail investor with little or no understanding of the product can navigate forward.
Educate the user that it is a paid service and why should they choose us
Leverage existing tech and structures to ensure overall consistency is maintained throughout the journey
Make the analysis report easily comprehensible
Build designs to ensure future scalability; further addition of different asset mapping and recommendation- crypto,
derivative, etc.
Happy flow for the user
Broker Login
Holding Selection
Analysis Report
Order Execution
Simplifying the report
Report structure should address the following common question
How’s my portfolio looking?
Summary of Key Insights
What should I do about to it?
Recommendations
Why should I do it?
Detailed Analysis
Collaborating with founders & stakeholders
Key Considerations
Simple and seamless journey so that any retail investor with little or no understanding of the product can navigate forward.
Educate the user that it is a paid service and why should they choose us
Leverage existing tech and structures to ensure overall consistency is maintained throughout the journey
Make the analysis report easily comprehensible
Build designs to ensure future scalability; further addition of different asset mapping and recommendation- crypto,
derivative, etc.
Before and After: Analysis Report
Try the prototype yourself
Ancillary Design Deliverables
Landing Page exploration
Thank you for your attention
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